I spearheaded the design and branding efforts for Proactiv's initial line of patch treatments. The new product design features a single-sided sachet that effectively communicates the product's key ingredients and a carton capable of accommodating two sachets while further reinforcing the ingredient story to optimize its impact. The new and fresh look received approval from both the brand's loyal subscribers, who have been using Proactiv since the days of 2am infomercials, and the ingredient-savvy Gen-Zers who appreciate a fun and informative unboxing experience.