ALI POMERANTZ
BEAUTYCOUNTER:
MARCH FORTH CAMPAIGN
Digital Assets and Experiential Design
The last year Congress passed a law on cosmetic safety was 1938—so Beautycounter embarked on a mission, unlike any other cosmetics company, to get safer products into the hands of everyone. That mission has become a full-fledged movement as they are the leading company advocating for more health-protective laws for the personal care industry. The March Forth campaign focuses on spreading awareness and having consumers take action by contacting congress/parliament as well as several other initiatives in advocating clean beauty laws.
SITE UPDATES/ DIGITAL CAMPAIGN
Desktop homepage and launch email designed for the campaign.
SEEDING KIT
Consultants and Influencers were sent a seeding kit that included: The iconic red lipstick (with CTA packaging), a white tee graphic tee, a checklist, a card with our mission and a set of four pins.
