Proactiv launches their 4th skincare routine, a clean and gentle acne fighting system. The much anticipated launch had a few hiccups in the beginning with the formulation of the 3rd step in the system. With this unexpected delay launching in one of our largest retail partners, the Creative Team had to quickly ideate and deliver a 2 step "Beginner Bundle" carton exclusive to Ulta. The new packaging had to align with the existing retail portfolio on shelf and represent hydration.